Our powerful email marketing package allows our clients to send attractive email newsletters and promotions to their customers without the worry of becoming blacklisted and caught by spam filters.

Here are four reasons why you should use our email marketing package for sending out your newsletters:

Personalisation

Rather than a generic ‘Dear Sir/Madam’ or ‘Hello’ you can use their name and say ‘Hi Tim’ instead. This might seem like a trivial point but it has been proven time and time again that people are more likely to respond to your email if it’s got their name on it. It doesn’t stop with names either, you can include other personal data in the email if it is part of your list. You can also target certain ‘segments’ of your list (e.g. only send the email to people in a certain part of the country).

No risk of becoming a spammer

If you try sending out bulk emails from your computer your domain name could get blacklisted as spam. Thankfully, most hosting companies put a limit on the amount of emails you can send per hour and per day to prevent this happening. So if you wanted to send a few thousand emails out from your own computer you would have to stagger them; with our email marketing package you can send them all in one go, we can even schedule them to go at a specific time!

List management

By law you have to give your readers the right to unsubscribe. With our email marketing packge If someone wants to remove themselves from future mailings then our system will unsubscribe them on your behalf and prevent you ever emailing them again. If you manage the list manually and end up emailing someone who has unsubscribed they could, in theory, sue you.

Statistics

Unlike sending them out using Outlook, our systems generate statistics. You can see who opened the email, when they opened the email, as well as what links they clicked (if any). This helps you to improve future emailers or even give the ability to contact those who clicked at a later date!

If you have any questions about email marketing and how to get started, give us a call on 0800 011 66 55.