Yes, she keeps banging on about how powerful a tool Pinterest can be for website traffic. But it is the second largest driver of website traffic (after Facebook) from social media channels, so it really can work for your business. But how do you get people following you, and in turn get your content seen and shared?
Firstly, don’t forget about Pinterest Analytics. Make sure you understand what is currently working well for your Pinterest account and posts. And you’ll be able to track what works as you build your profile.
- Post regularly
The more you pin, the more people see you and your pins on Pinterest. Don’t spam them, but make sure you are sharing regular content. And mix it up between your own unique content and repinning others.
- Interact with others
Following on from that, as well as repinning other people’s content, make sure you also ‘like’ and comment on other content. The more you interact with other people and show them that your pins and account are also relevant to them, the more likely they are to follow you.
- Follow others
Regular follow new people, and also keep on top of the people and boards that you’re following. On Pinterest after you’ve searched for a term, you can select whether you can see ‘pins’, ‘boards’ and ‘pinners’. If you select ‘pinners’ or ‘boards’ then you’ll see accounts or boards relevant to your search term that you’ll be able to follow.
- Publicise your Pinterest account
Tell people you’re on Pinterest! It can be a forgotten account with some people or businesses, so remind people that you’re there and that you have relevant content. Put it in the newsletter, share a board on Facebook or tell your fellow tweeters.
- Add ‘Pin it’ buttons
You can add social share buttons to your website so that people can easily share your content to Pinterest. You can also add the feature that a ‘Pin it’ button appears when someone’s mouse passes over an image.
- Run a competition
Everyone loves a competition! You can run this in a number of ways; get people to follow you, repin items, create a board with their ‘wish list’ (clothing companies have run some successful board wish list competitions) etc. Then give something away, simple. You’ll get more interest in your Pinterest account and likely more followers.
So what are you waiting for, get yourself onto your Pinterest account and get pinning!