Digital Marketing

19th July 2016
How to get more ‘likes’ on your Facebook page

How to get more ‘likes’ on your Facebook page

There are more than 1 billion active Facebook users, that’s a huge audience for your business’ messages! And whilst not all of them are going to be customers, they’re all technically potential customers, so you want to be as engaging as possible to reach them with all the noise from other businesses and interesting things.... read the rest »
12th July 2016
Top marketing tips from Google

Top marketing tips from Google

If you’ve got a website, it’s likely you’re trying to impress to big, bad site that is Google. 88% of internet searches are carried out on Google, that’s about 1... read the rest »
11th May 2016
How to drive more traffic to your blog

How to drive more traffic to your blog

If you’ve been following all of our advice then you should have a business blog up and running. If that’s a New Year’s Resolution, then what’s stopping you? Anyway, a blog is the best way to send to send traffic to your website for free because of Google’s love of content... read the rest »
22nd March 2016
How long will be it until my SEO investment starts to pay off?

How long will be it until my SEO investment starts to pay off?

Search Engine Optimisation (SEO) is a key player in the success of your website. Lots of people spend lots of time and effort (and often money) on trying to enhance the SEO in their website, so how long will it be before these investments pay off? Well, as is the answer to a lot of questions, how long is a piece of string? However, the one thing you can’t get with SEO is quick results, so don’t expect anything overnight... read the rest »
19th January 2016
What makes an effective landing page?

What makes an effective landing page?

When running an online campaign, something like PPC, social media advertising or other marketing campaign, it should send the customer to a landing page. This is a page specifically designed to capture the interest of the people who have engaged with your marketing, as they shouldn’t just link to your homepage... read the rest »
1st December 2015
A quick quide to online marketing terminology

A quick quide to online marketing terminology

No industry is complete with some casually thrown around buzz words or three and four letter acronyms. So if you’re in the online/digital marketing world then here are some of the key words, phrases and acronyms that you should be aware of... read the rest »
24th November 2015
Use gift guides to boost sales this Christmas

Use gift guides to boost sales this Christmas

With Christmas fast approaching, and the American import of Black Friday, you might have noticed Gift Guides popping up in marketing material – online, in newsletters, in magazines and newspapers. They’re usually a collation of gift ideas for people with specific hobbies, gender, age etc... read the rest »
3rd November 2015
Social media: paid-for Twitter

Social media: paid-for Twitter

If you’ve been following the blog then you’ll know that we’ve talked about the difficulty of reaching your audience on social media for free. More and more businesses are using paid-for advertising on social media platforms to reach current fans, engage new fans and encourage call-to-actions... read the rest »
20th October 2015
10 SEO mistakes you might be making

10 SEO mistakes you might be making

SEO is just one of many acronyms in the digital marketing world that you’ll come across on a regular basis. People will just band it about assuming your understand what it means and the ins and outs of it... read the rest »
13th October 2015
Freshen up your blog

Freshen up your blog

It’s just over 6 months since the start of the Webfwd blog, so about time for taking stock and looking at what the blog does. As with any form of marketing, you should be tracking what works and what doesn’t, and whether it meets your original aims... read the rest »
6th October 2015
Social media: paid-for Pinterest

Social media: paid-for Pinterest

Whilst social media platforms are technically a free platform, they are getting more and more savvy to the need to make money, and this is where businesses have come in with paid-for advertising. Businesses can pay to get their information to targeted audiences on the channel, or in Facebook’s case where they are showing less and less information to people, to get to the fans in general... read the rest »
22nd September 2015
Social media: useful WordPress plug-ins for your website

Social media: useful WordPress plug-ins for your website

Wordpress is one of the most popular ways to create your website, many professional developers use it as an open-source platform and many people use it to self-host websites. There are lots of useful features that can come with Wordpress, but here I’m going to focus on the best plug-ins for social media for your Wordpress website... read the rest »
18th August 2015
Website necessities for freelancers

Website necessities for freelancers

As a freelancer, one of the biggest difficulties with maintaining a steady workflow (and bank balance!) is that you really need to be marketing yourself and touting for work whilst you’re working on a project, so that one is ready to start as another finished. But while your head is fully immersed in a big project, how can you find the time and head-space to write proposals and network? Well, a website could be one of your most important tools, so you need to make sure it’s doing its job... read the rest »
13th August 2015
Social media: using Pinterest analytics

Social media: using Pinterest analytics

Facebook has included analytics for pages for a while and now Twitter includes analytics on your tweets as well, channels like Pinterest and Instagram had some catching up to do. However, Pinterest introduced their analytics for businesses last year, so following our handy guide on how to make the most of it for your business Pinterest page... read the rest »
6th August 2015
How to run a successful social media campaign

How to run a successful social media campaign

A campaign is defined by the Oxford dictionary as “an organised course of action to achieve a goal”. Rather than talking about social media as a general marketing tool, we’re now talking about it as a specific channel to use to achieve a defined goal for your business... read the rest »
30th July 2015
Top tips for businesses using Google+

Top tips for businesses using Google+

As the social media channel connected to the big internet giant Google, Google+ is not to be ignored, it can help significantly with SEO and it also is a big player in B2B networking. Read on to find out what you need to do to make sure it works well for you and your business... read the rest »
28th July 2015
7 reasons people leave your website quickly

7 reasons people leave your website quickly

Once people are on your website, you need to convince them quickly that there are lots of reasons for them to stay and browse, or you need to convert them into a customer quickly. But is your bounce rate high, are people leaving your site quickly or is your conversion rate lower than you’d like? Read on to find out if you’re making any of these fatal errors to make people leave your website quickly... read the rest »
23rd July 2015
Social media: “buy it” buttons

Social media: “buy it” buttons

Social media can be a great and cheap (or free-ish) tool to market your business, but converting your followers to customers can be trickier. Now two of the image-based platforms have introduced much clearer call-to-actions to help you convert your social media followers to customers much easier... read the rest »
21st July 2015
How much should a website cost?

How much should a website cost?

Hopefully if you work with a reliable and trustworthy website designer (we'd like to think we could be counted as that) then you will be paying a fair fee for your site. However, for budgeting purposes and so that you can work out if what you’re being offered is a good deal, it’s helpful to understand the costs related to building a website before you start... read the rest »
14th July 2015
How to decrease your email marketing bounce rate

How to decrease your email marketing bounce rate

Email marketing offers one of the best ROIs in the digital marketing world, with around a £20 to £1 return. So whilst it’s a vital tool in itself, your emails need to be getting through to the right people to ensure that they can do the good work for your business... read the rest »
9th July 2015
6 tips to increase your Pinterest followers

6 tips to increase your Pinterest followers

Yes, she keeps banging on about how powerful a tool Pinterest can be for website traffic. But it is the second largest driver of website traffic (after Facebook) from social media channels, so it really can work for your business... read the rest »
2nd July 2015
10 Google Chrome extensions for social media marketers

10 Google Chrome extensions for social media marketers

If you’re using social media as a marketing tool (and you should be) then you’ve probably realised that it could turn into a really labour-intensive and time-consuming task. We’ve spoken about clever social media management tools before, but you can go one step further and get some clever extensions for your browser to help even further... read the rest »
30th June 2015
How to make your first eCommerce sale

How to make your first eCommerce sale

Your first sale as a business is exciting and what you dreamed of when you started the long journey to launch. But it’s definitely not easy, that first sale can seem like a pretty long way off when you’re tied down in business paperwork, business plans, website building, bank account sorting... read the rest »