Email Marketing

23rd May 2016
How email marketing can help your business

How email marketing can help your business

There are lots of numbers thrown around about how effective email marketing is in terms of ROI and sales, but it’s pretty fair to say that it’s a productive and effective form of marketing. Email marketing can come in a number of forms, most people are aware of the e-newsletter, but there are other ways you can use email marketing to boost your business... read the rest »
8th December 2015
How to turn seasonal shoppers into loyal customers

How to turn seasonal shoppers into loyal customers

With the American traditions of Black Friday and Cyber Monday’s popularity spreading through the UK, as well as Christmas countdown promotions, Boxing Day sales and January sales, this time of year is full of promotions and special offers. So how do you turn a purely seasonal (opportunistic) shopper into a loyal customer?... read the rest »
14th July 2015
How to decrease your email marketing bounce rate

How to decrease your email marketing bounce rate

Email marketing offers one of the best ROIs in the digital marketing world, with around a £20 to £1 return. So whilst it’s a vital tool in itself, your emails need to be getting through to the right people to ensure that they can do the good work for your business... read the rest »
23rd June 2015
Why upselling and cross-selling is important

Why upselling and cross-selling is important

As a company you’re probably (hopefully) selling a product or service in order to make money to cover your costs and potentially make a profit. So how do you increase the amount that each customer spends to increase the revenue per sale? Amazon reported that cross-selling is responsible for more than 1/3 of its sales... read the rest »