Search Marketing

New Year, New Website? Here’s what to do after the launch!

New Year, New Website? Here’s what to do after the launch!

You’ve launched your new website – congratulations! 🎉 We’ve done hundreds of website launches over the years, so we know how hard you’ve worked with your web team (or perhaps even with us!) to ensure that every element of your new website is perfect. However, without some tender love and care, all that work can easily be overshadowed if your website is not regularly looked after... read the rest »
Boost your sales with a new PPC campaign

Boost your sales with a new PPC campaign

Pay-per-click advertising can sometimes get a mixed review. It can be expensive with less effective results than other methods of paid-for online advertising, but if done effectively with some thought put into it, it can prove really affective for achieving your business aims... read the rest »
Mobilegeddon 2: your guide to Google’s update

Mobilegeddon 2: your guide to Google’s update

We told you about the changes to Google’s search algorithm last year that penalised websites that weren’t responsive or mobile compatible. In March, Google announced that it would be introducing an update to this, meaning that the signal of last year’s change would be enhanced on mobile search results to ensure that users find even more pages that are mobile-friendly during their browsing.... read the rest »
Top 10 SEO tips for social media

Top 10 SEO tips for social media

Search engine optimisation (SEO) is at the tip of every business owner’s tongue. With 94% of rankings as a result of organic, natural SEO and only 6% as a result of paid-for methods, getting your SEO in line is key to your business doing well online... read the rest »
Social Media: Buffer vs Hootsuite

Social Media: Buffer vs Hootsuite

A little while ago we wrote about some great tools for social media management. And as we said, the tools that you go for depend on what your strategy is, and what you how you want to monitor your success.... read the rest »
Get your website squeaky clean with our spring clean checklist

Get your website squeaky clean with our spring clean checklist

The sun has got his hat on, the days are getting longer and British Summer time is well underway! During this time of year you might be in the midst of an April spring clean, getting rid of the clothes you don’t wear any more, doing some DIY or getting the garden ready for some BBQ action. Have you thought about doing the same for your website?... read the rest »
Planning content for your social media channels

Planning content for your social media channels

When creating your marketing plan, social media should play an important role as it gives you a direct way to talk to your consumers and target your key audience. Whilst social media should be spontaneous and reactive to what’s happening at that moment, it’s really useful to have a content plan so that you have regular and consistent content and messages... read the rest »
Power of the blog

Power of the blog

Blogging is actually the cheapest form on inbound marketing. With the way that Google favours unique content, blogs are the ideal format to keep your content fresh and original on a regular basis... read the rest »
Social Media Management – top tools

Social Media Management – top tools

Social media has become a big part of online marketing, brand awareness and customer relations, particularly since the launch of Facebook and Twitter. But if you’re not careful, it can take up a lot of your time, particularly now that there are some many channels available; Twitter, Facebook, Instagram, Google+, LinkedIn, Pinterest, YouTube etc... read the rest »
Webforward renew Google Partner Status

Webforward renew Google Partner Status

Webforward has become a Google Partners certified agency for the third year running, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends Webforward to manage Adwords campaigns for search advertising... read the rest »
Will your website be mobile friendly before 21st April?

Will your website be mobile friendly before 21st April?

Every year Google makes hundreds of changes to it’s search algorithm. While most of these changes are minor things that don’t really trouble most websites, Google have rolled out a big update that’s scheduled for 21st April and it will affect search results in a very significant way... read the rest »