Small Business Tips

29th October 2017
Free website and email for Tamworth business start-ups

Free website and email for Tamworth business start-ups

Inspired by a local business event that celebrated the achievements of Tamworth business and community projects, we want to give back to the community by creating a package that contains everything a new business start-up will need to get their business up and running online completely free of charge for the first year.... read the rest »
18th October 2016
Creating an awesome Facebook business page

Creating an awesome Facebook business page

There are more than 1 billion active users on Facebook, that’s a market that your business can’t miss out on! And as a basic tool, Facebook is a free marketing arena so you should definitely have a presence there. Having a business account on Facebook is different to having a personal account on Facebook so read on to find out how to ace the business side…... read the rest »
12th July 2016
Top marketing tips from Google

Top marketing tips from Google

If you’ve got a website, it’s likely you’re trying to impress to big, bad site that is Google. 88% of internet searches are carried out on Google, that’s about 1... read the rest »
28th June 2016
5 ways to earn the trust of your purchasers

5 ways to earn the trust of your purchasers

What with scares over fraud, returning faulty products and general customer experience, it’s more important than ever to show customers that they can trust your business. Trusting that you supply good quality products or services, that you deliver what you say you deliver and that they won’t be conned is crucial in winning a customer over... read the rest »
23rd May 2016
How email marketing can help your business

How email marketing can help your business

There are lots of numbers thrown around about how effective email marketing is in terms of ROI and sales, but it’s pretty fair to say that it’s a productive and effective form of marketing. Email marketing can come in a number of forms, most people are aware of the e-newsletter, but there are other ways you can use email marketing to boost your business... read the rest »
22nd March 2016
How long will it be until my SEO investment starts to pay off?

How long will it be until my SEO investment starts to pay off?

Search Engine Optimisation (SEO) is a key player in the success of your website. Lots of people spend lots of time and effort (and often money) on trying to enhance the SEO in their website, so how long will it be before these investments pay off? Well, as is the answer to a lot of questions, how long is a piece of string? However, the one thing you can’t get with SEO is quick results, so don’t expect anything overnight... read the rest »
8th March 2016
7 steps to secure your website against cyber-attacks

7 steps to secure your website against cyber-attacks

TalkTalk’s security breach in 2015 brought the reality of website security issues to the forefront of the news, and made it a reality to nearly 160,000 people in the UK. And the cyber-attack on the extramarital affairs website Ashley Madison leaked information on around 33 million people, that’s huge! Website security is a real issue, even for big websites taking all of the necessary precautions... read the rest »
23rd February 2016
How to get more referrals for your small business

How to get more referrals for your small business

There are some statistics that you really cannot afford to ignore if you’re trying to run a successful business; 84% of people trust recommendations from friends and family more than all other forms of marketing, 77% of customers are more likely to buy a new product after a recommendation from friends and family, and 80% of businesses say that their customers find out about them through word of mouth marketing. Word of mouth marketing is powerful, and that is the word... read the rest »
9th February 2016
Could you pitch your new business idea in 140 characters?

Could you pitch your new business idea in 140 characters?

The big challenge using Twitter as a marketing tool is trying to fit what you want to say into just 140 characters, but sometimes this can help you to hone your messaging and be more direct about what you want to say. But what about a business pitch, could you do this is just 140 characters?... read the rest »
5th January 2016
Get more done in 2016

Get more done in 2016

Is one of your New Year’s resolutions to procrastinate less and get more done? It is for lots of people, particularly people who have busy lives with businesses, family, friends, homes, hobbies etc. If you’re trying to fit lots in, then you also what to cut the unnecessary out... read the rest »
22nd December 2015
New Year’s Resolutions for business owners and freelancers

New Year’s Resolutions for business owners and freelancers

It’s come to that time of the year when people start to reflect on the year that’s just been and make plans for the next, as well as overindulging on festive treats and mulled wine! Anyway, as a small business owner or freelancer, what sort of New Year’s Resolutions should you be making?.... read the rest »
29th September 2015
7 tips for starting a successful business

7 tips for starting a successful business

Starting a new business can be scary and overwhelming, there are so many things you need to remember to do, and that’s before you even launch it. And then there’s the period after you launch, the hard work, the worry about whether it’s going to succeed... read the rest »
18th August 2015
Website necessities for freelancers

Website necessities for freelancers

As a freelancer, one of the biggest difficulties with maintaining a steady workflow (and bank balance!) is that you really need to be marketing yourself and touting for work whilst you’re working on a project, so that one is ready to start as another finished. But while your head is fully immersed in a big project, how can you find the time and head-space to write proposals and network? Well, a website could be one of your most important tools, so you need to make sure it’s doing its job... read the rest »
30th June 2015
How to make your first eCommerce sale

How to make your first eCommerce sale

Your first sale as a business is exciting and what you dreamed of when you started the long journey to launch. But it’s definitely not easy, that first sale can seem like a pretty long way off when you’re tied down in business paperwork, business plans, website building, bank account sorting... read the rest »
23rd June 2015
Why upselling and cross-selling is important

Why upselling and cross-selling is important

As a company you’re probably (hopefully) selling a product or service in order to make money to cover your costs and potentially make a profit. So how do you increase the amount that each customer spends to increase the revenue per sale? Amazon reported that cross-selling is responsible for more than 1/3 of its sales... read the rest »
11th June 2015
How to use LinkedIn effectively

How to use LinkedIn effectively

LinkedIn is the online channel for professional networking. Similar to Facebook, LinkedIn offers ways to promote businesses, start discussions and have a personal profile... read the rest »
28th May 2015
Social media sin bin

Social media sin bin

We’ve spent plenty of time advocating the benefits of social media, but there are ways that you might be able to negatively impact your business through your social media as well. Make sure you read our posts about how to maximise social media benefits, but make sure you avoid these social media sin bin traits... read the rest »
21st May 2015
Social media: Instagram, Pinterest and Snapchat

Social media: Instagram, Pinterest and Snapchat

We recently wrote about the power of videos and photos in social media. There are a number of social media sites that are specifically designed for the promotion of visual media, and the ones we’re going to cover in this post are Instagram, Pinterest and Snapchat... read the rest »
5th May 2015
Customer reviews: how to make them work for your business

Customer reviews: how to make them work for your business

You can’t avoid it, everyone and everything is online. And that means that your customers aren’t writing you letters or sending you faxes (although they might be, I know I’ve had some), they’re contacting you online where the whole world can easily see what they have to say about you... read the rest »
30th April 2015
Top 10 SEO tips for social media

Top 10 SEO tips for social media

Search engine optimisation (SEO) is at the tip of every business owner’s tongue. With 94% of rankings as a result of organic, natural SEO and only 6% as a result of paid-for methods, getting your SEO in line is key to your business doing well online... read the rest »
28th April 2015
8 top tips to build customer trust in your business

8 top tips to build customer trust in your business

When customers – or potential customers – trust your business they are more likely to buy a product or service from you instead of your competitors, and then continue that relationship. Consumer Reports in America have shown that nearly 91% of customers will not do repeat business with companies who gave them a bad first encounter... read the rest »