Social Media

18th October 2016
Creating an awesome Facebook business page

Creating an awesome Facebook business page

There are more than 1 billion active users on Facebook, that’s a market that your business can’t miss out on! And as a basic tool, Facebook is a free marketing arena so you should definitely have a presence there. Having a business account on Facebook is different to having a personal account on Facebook so read on to find out how to ace the business side…... read the rest »
16th August 2016
Proactive vs. Reactive Social Media

Proactive vs. Reactive Social Media

Making the most of social media and the opportunities it presents for businesses can sometimes feel like a bit of a game. How often should you post, when should you post, should you share other posts, what should you be posting? We’ve discussed some of these topics and today it’s the turn of reactive vs... read the rest »
19th July 2016
How to get more ‘likes’ on your Facebook page

How to get more ‘likes’ on your Facebook page

There are more than 1 billion active Facebook users, that’s a huge audience for your business’ messages! And whilst not all of them are going to be customers, they’re all technically potential customers, so you want to be as engaging as possible to reach them with all the noise from other businesses and interesting things.... read the rest »
11th May 2016
How to drive more traffic to your blog

How to drive more traffic to your blog

If you’ve been following all of our advice then you should have a business blog up and running. If that’s a New Year’s Resolution, then what’s stopping you? Anyway, a blog is the best way to send to send traffic to your website for free because of Google’s love of content... read the rest »
24th November 2015
Use gift guides to boost sales this Christmas

Use gift guides to boost sales this Christmas

With Christmas fast approaching, and the American import of Black Friday, you might have noticed Gift Guides popping up in marketing material – online, in newsletters, in magazines and newspapers. They’re usually a collation of gift ideas for people with specific hobbies, gender, age etc... read the rest »
3rd November 2015
Social media: paid-for Twitter

Social media: paid-for Twitter

If you’ve been following the blog then you’ll know that we’ve talked about the difficulty of reaching your audience on social media for free. More and more businesses are using paid-for advertising on social media platforms to reach current fans, engage new fans and encourage call-to-actions... read the rest »
6th October 2015
Social media: paid-for Pinterest

Social media: paid-for Pinterest

Whilst social media platforms are technically a free platform, they are getting more and more savvy to the need to make money, and this is where businesses have come in with paid-for advertising. Businesses can pay to get their information to targeted audiences on the channel, or in Facebook’s case where they are showing less and less information to people, to get to the fans in general... read the rest »
22nd September 2015
Social media: useful WordPress plug-ins for your website

Social media: useful WordPress plug-ins for your website

Wordpress is one of the most popular ways to create your website, many professional developers use it as an open-source platform and many people use it to self-host websites. There are lots of useful features that can come with Wordpress, but here I’m going to focus on the best plug-ins for social media for your Wordpress website... read the rest »
8th September 2015
Social media: optimal posting times

Social media: optimal posting times

We know that a lot of social media sites are veering towards paid-for advertising and are mostly making it harder to use them for free effectively. However, you can help maximise your exposure, share-ability and engagement on these sites by posting at more effective times, basically when your fans are likely to be online and will see your content... read the rest »
27th August 2015
Social media: optimal image sizes

Social media: optimal image sizes

If you’re using social media as a marketing tool then you’re probably well aware that images sizes are different for different platforms as well as for different parts of those platforms, it can be really confusing and time-consuming making sure those images work. So save out crib sheet below to make sure you can quickly ensure you’re using the correct size (width x height)... read the rest »
20th August 2015
Social media: clever Facebook management

Social media: clever Facebook management

Oh yes, Facebook again! Facebook is the largest driver of website traffic out of all of the social media platforms so shouldn’t be ignored. However, you can end up spending hours planning content, sharing content, conversing with your fans and networking with other pages... read the rest »
13th August 2015
Social media: using Pinterest analytics

Social media: using Pinterest analytics

Facebook has included analytics for pages for a while and now Twitter includes analytics on your tweets as well, channels like Pinterest and Instagram had some catching up to do. However, Pinterest introduced their analytics for businesses last year, so following our handy guide on how to make the most of it for your business Pinterest page... read the rest »
6th August 2015
How to run a successful social media campaign

How to run a successful social media campaign

A campaign is defined by the Oxford dictionary as “an organised course of action to achieve a goal”. Rather than talking about social media as a general marketing tool, we’re now talking about it as a specific channel to use to achieve a defined goal for your business... read the rest »
30th July 2015
Top tips for businesses using Google+

Top tips for businesses using Google+

As the social media channel connected to the big internet giant Google, Google+ is not to be ignored, it can help significantly with SEO and it also is a big player in B2B networking. Read on to find out what you need to do to make sure it works well for you and your business... read the rest »
23rd July 2015
Social media: “buy it” buttons

Social media: “buy it” buttons

Social media can be a great and cheap (or free-ish) tool to market your business, but converting your followers to customers can be trickier. Now two of the image-based platforms have introduced much clearer call-to-actions to help you convert your social media followers to customers much easier... read the rest »
9th July 2015
6 tips to increase your Pinterest followers

6 tips to increase your Pinterest followers

Yes, she keeps banging on about how powerful a tool Pinterest can be for website traffic. But it is the second largest driver of website traffic (after Facebook) from social media channels, so it really can work for your business... read the rest »
2nd July 2015
10 Google Chrome extensions for social media marketers

10 Google Chrome extensions for social media marketers

If you’re using social media as a marketing tool (and you should be) then you’ve probably realised that it could turn into a really labour-intensive and time-consuming task. We’ve spoken about clever social media management tools before, but you can go one step further and get some clever extensions for your browser to help even further... read the rest »
11th June 2015
How to use LinkedIn effectively

How to use LinkedIn effectively

LinkedIn is the online channel for professional networking. Similar to Facebook, LinkedIn offers ways to promote businesses, start discussions and have a personal profile... read the rest »
28th May 2015
Social media sin bin

Social media sin bin

We’ve spent plenty of time advocating the benefits of social media, but there are ways that you might be able to negatively impact your business through your social media as well. Make sure you read our posts about how to maximise social media benefits, but make sure you avoid these social media sin bin traits... read the rest »
21st May 2015
Social media: Instagram, Pinterest and Snapchat

Social media: Instagram, Pinterest and Snapchat

We recently wrote about the power of videos and photos in social media. There are a number of social media sites that are specifically designed for the promotion of visual media, and the ones we’re going to cover in this post are Instagram, Pinterest and Snapchat... read the rest »
14th May 2015
Social media: hashtagging away

Social media: hashtagging away

#Hashtags #are #everywhere! #But #why? #Is #there #any #point? Well yes, whilst hashtags may appear frustrating, annoying and irrelevant, you can use these previously innocent symbols to maximise your business’s presence through social media marketing. Apparently, tweets with hashtags receive twice as much engagement as those without... read the rest »
7th May 2015
Social media: the power of images and videos

Social media: the power of images and videos

Images and visual content has been used in traditional marketing for years in the form of posters, billboard, TV ads etc. This hasn’t changed, we’re just working in a digital world now and there are places for you to share your images... read the rest »