The Webforward Blog

Where we write about life at Webforward, what we're up to,
new work and some geeky stuff.

19th January 2016
What makes an effective landing page?

What makes an effective landing page?

When running an online campaign, something like PPC, social media advertising or other marketing campaign, it should send the customer to a landing page. This is a page specifically designed to capture the interest of the people who have engaged with your marketing, as they shouldn’t just link to your homepage... read the rest »
12th January 2016
Which hosting plan is right for my website?

Which hosting plan is right for my website?

Once you’ve chosen the domain name for your website, the next step is to sort out your website’s hosting. If you’re not sure what this is, you can compare it to having a space hired to put your desks and staff in, and a sign hanging above the door on the outside... read the rest »
5th January 2016
Get more done in 2016

Get more done in 2016

Is one of your New Year’s resolutions to procrastinate less and get more done? It is for lots of people, particularly people who have busy lives with businesses, family, friends, homes, hobbies etc. If you’re trying to fit lots in, then you also what to cut the unnecessary out... read the rest »
29th December 2015
LVM pvscan, vgscan and lvscan taking too long to run

LVM pvscan, vgscan and lvscan taking too long to run

Just before Christmas, we encountered monitoring issues with two host nodes (Debian) within our virtual cluster. Although all guest virtual machines were running perfectly fine – the nodes had stopped reporting virtual machine usage to our billing platform... read the rest »
29th December 2015
New Year refresh for your website

New Year refresh for your website

The new year isn’t just time for you to make personal resolutions, you can use it as an excuse to make a fresh start or freshen up all sorts of things, your website being one.... read the rest »
22nd December 2015
New Year’s Resolutions for business owners and freelancers

New Year’s Resolutions for business owners and freelancers

It’s come to that time of the year when people start to reflect on the year that’s just been and make plans for the next, as well as overindulging on festive treats and mulled wine! Anyway, as a small business owner or freelancer, what sort of New Year’s Resolutions should you be making?.... read the rest »
15th December 2015
Benefits of live chat on your website

Benefits of live chat on your website

And no, that’s not the x-rated Live Chat that might have sprung to the not-so-innocent mind. Live chat systems are instant messaging tools that lets your website browsers ‘chat’ to a customer services advisor whilst browsing your site... read the rest »
8th December 2015
How to turn seasonal shoppers into loyal customers

How to turn seasonal shoppers into loyal customers

With the American traditions of Black Friday and Cyber Monday’s popularity spreading through the UK, as well as Christmas countdown promotions, Boxing Day sales and January sales, this time of year is full of promotions and special offers. So how do you turn a purely seasonal (opportunistic) shopper into a loyal customer?... read the rest »
1st December 2015
A quick quide to online marketing terminology

A quick quide to online marketing terminology

No industry is complete with some casually thrown around buzz words or three and four letter acronyms. So if you’re in the online/digital marketing world then here are some of the key words, phrases and acronyms that you should be aware of... read the rest »
24th November 2015
Use gift guides to boost sales this Christmas

Use gift guides to boost sales this Christmas

With Christmas fast approaching, and the American import of Black Friday, you might have noticed Gift Guides popping up in marketing material – online, in newsletters, in magazines and newspapers. They’re usually a collation of gift ideas for people with specific hobbies, gender, age etc... read the rest »
17th November 2015
Facebook Psychology

Facebook Psychology

Yes, that’s genuinely a thing, and you need to know about it to use it to your advantage. To be honest, anything that involves human interaction will have a psychology to the way it works... read the rest »
10th November 2015
How good is your website?

How good is your website?

We’ve spent a lot of time talking about individual components of your website such as home pages, responsive design, SEO and landing pages and we also gave you a spring clean checklist. So now that we’re heading towards the end of the year, it’s about time to evaluate how good your website really is... read the rest »
3rd November 2015
Social media: paid-for Twitter

Social media: paid-for Twitter

If you’ve been following the blog then you’ll know that we’ve talked about the difficulty of reaching your audience on social media for free. More and more businesses are using paid-for advertising on social media platforms to reach current fans, engage new fans and encourage call-to-actions... read the rest »
27th October 2015
Top 7 online payment systems

Top 7 online payment systems

If you’re running any form of ecommerce platform, there’s a high chance that you want to take payments online. There are so many payment systems available, where do you start? Read on as we run through our top 7 (in no order of preference)... read the rest »
20th October 2015
10 SEO mistakes you might be making

10 SEO mistakes you might be making

SEO is just one of many acronyms in the digital marketing world that you’ll come across on a regular basis. People will just band it about assuming your understand what it means and the ins and outs of it... read the rest »
13th October 2015
Freshen up your blog

Freshen up your blog

It’s just over 6 months since the start of the Webfwd blog, so about time for taking stock and looking at what the blog does. As with any form of marketing, you should be tracking what works and what doesn’t, and whether it meets your original aims... read the rest »
6th October 2015
Social media: paid-for Pinterest

Social media: paid-for Pinterest

Whilst social media platforms are technically a free platform, they are getting more and more savvy to the need to make money, and this is where businesses have come in with paid-for advertising. Businesses can pay to get their information to targeted audiences on the channel, or in Facebook’s case where they are showing less and less information to people, to get to the fans in general... read the rest »
29th September 2015
7 tips for starting a successful business

7 tips for starting a successful business

Starting a new business can be scary and overwhelming, there are so many things you need to remember to do, and that’s before you even launch it. And then there’s the period after you launch, the hard work, the worry about whether it’s going to succeed... read the rest »
22nd September 2015
Social media: useful WordPress plug-ins for your website

Social media: useful WordPress plug-ins for your website

Wordpress is one of the most popular ways to create your website, many professional developers use it as an open-source platform and many people use it to self-host websites. There are lots of useful features that can come with Wordpress, but here I’m going to focus on the best plug-ins for social media for your Wordpress website... read the rest »
15th September 2015
Advice for your website photos

Advice for your website photos

“A picture speaks a thousand words” is a phrase you’ve probably heard a thousand times before. But it couldn’t be more true; between 65% and 85% of people class themselves as visual learners, and on social media, updates with images get 150% more engagement than those without... read the rest »
8th September 2015
Social media: optimal posting times

Social media: optimal posting times

We know that a lot of social media sites are veering towards paid-for advertising and are mostly making it harder to use them for free effectively. However, you can help maximise your exposure, share-ability and engagement on these sites by posting at more effective times, basically when your fans are likely to be online and will see your content... read the rest »
1st September 2015
The power of landing pages

The power of landing pages

A landing page is exactly that, the page that a person first lands on when they visit your website. So technically, every page on your website can be seen as a landing page particularly your home page... read the rest »
27th August 2015
Social media: optimal image sizes

Social media: optimal image sizes

If you’re using social media as a marketing tool then you’re probably well aware that images sizes are different for different platforms as well as for different parts of those platforms, it can be really confusing and time-consuming making sure those images work. So save out crib sheet below to make sure you can quickly ensure you’re using the correct size (width x height)... read the rest »