The Webforward Blog

Where we write about life at Webforward, what we're up to,
new work and some geeky stuff.

Social media: optimal posting times

Social media: optimal posting times

We know that a lot of social media sites are veering towards paid-for advertising and are mostly making it harder to use them for free effectively. However, you can help maximise your exposure, share-ability and engagement on these sites by posting at more effective times, basically when your fans are likely to be online and will see your content.... read the rest »
The power of landing pages

The power of landing pages

A landing page is exactly that, the page that a person first lands on when they visit your website. So technically, every page on your website can be seen as a landing page particularly your home page... read the rest »
Social media: optimal image sizes

Social media: optimal image sizes

If you’re using social media as a marketing tool then you’re probably well aware that images sizes are different for different platforms as well as for different parts of those platforms, it can be really confusing and time-consuming making sure those images work. So save out crib sheet below to make sure you can quickly ensure you’re using the correct size (width x height).... read the rest »
Social media: clever Facebook management

Social media: clever Facebook management

Oh yes, Facebook again! Facebook is the largest driver of website traffic out of all of the social media platforms so shouldn’t be ignored. However, you can end up spending hours planning content, sharing content, conversing with your fans and networking with other pages... read the rest »
Website necessities for freelancers

Website necessities for freelancers

As a freelancer, one of the biggest difficulties with maintaining a steady workflow (and bank balance!) is that you really need to be marketing yourself and touting for work whilst you’re working on a project, so that one is ready to start as another finished. But while your head is fully immersed in a big project, how can you find the time and head-space to write proposals and network? Well, a website could be one of your most important tools, so you need to make sure it’s doing its job.... read the rest »
Social media: using Pinterest analytics

Social media: using Pinterest analytics

Facebook has included analytics for pages for a while and now Twitter includes analytics on your tweets as well, channels like Pinterest and Instagram had some catching up to do. However, Pinterest introduced their analytics for businesses last year, so following our handy guide on how to make the most of it for your business Pinterest page.... read the rest »
How to run a successful social media campaign

How to run a successful social media campaign

A campaign is defined by the Oxford dictionary as “an organised course of action to achieve a goal”. Rather than talking about social media as a general marketing tool, we’re now talking about it as a specific channel to use to achieve a defined goal for your business... read the rest »
Top tips for businesses using Google+

Top tips for businesses using Google+

As the social media channel connected to the big internet giant Google, Google+ is not to be ignored, it can help significantly with SEO and it also is a big player in B2B networking. Read on to find out what you need to do to make sure it works well for you and your business.... read the rest »
7 reasons people leave your website quickly

7 reasons people leave your website quickly

Once people are on your website, you need to convince them quickly that there are lots of reasons for them to stay and browse, or you need to convert them into a customer quickly. But is your bounce rate high, are people leaving your site quickly or is your conversion rate lower than you’d like? Read on to find out if you’re making any of these fatal errors to make people leave your website quickly.... read the rest »
Social media: “buy it” buttons

Social media: “buy it” buttons

Social media can be a great and cheap (or free-ish) tool to market your business, but converting your followers to customers can be trickier. Now two of the image-based platforms have introduced much clearer call-to-actions to help you convert your social media followers to customers much easier... read the rest »
How much should a website cost?

How much should a website cost?

Hopefully if you work with a reliable and trustworthy website designer (we'd like to think we could be counted as that) then you will be paying a fair fee for your site. However, for budgeting purposes and so that you can work out if what you’re being offered is a good deal, it’s helpful to understand the costs related to building a website before you start... read the rest »
How to decrease your email marketing bounce rate

How to decrease your email marketing bounce rate

Email marketing offers one of the best ROIs in the digital marketing world, with around a £20 to £1 return. So whilst it’s a vital tool in itself, your emails need to be getting through to the right people to ensure that they can do the good work for your business... read the rest »
6 tips to increase your Pinterest followers

6 tips to increase your Pinterest followers

Yes, she keeps banging on about how powerful a tool Pinterest can be for website traffic. But it is the second largest driver of website traffic (after Facebook) from social media channels, so it really can work for your business... read the rest »
Off-The-Shelf vs. Bespoke Solutions

Off-The-Shelf vs. Bespoke Solutions

Is there a specific system that would help you to manage your business better, or solution to your lengthy eCommerce fulfilment? Or anything else you think needs help automating to make your business more efficient? There’s always something that we could be improving on, but would you choose an off-the-shelf system or have something bespoke designed to exactly suit your requirements? Read on to work through the decision-making process. ... read the rest »
10 Google Chrome extensions for social media marketers

10 Google Chrome extensions for social media marketers

If you’re using social media as a marketing tool (and you should be) then you’ve probably realised that it could turn into a really labour-intensive and time-consuming task. We’ve spoken about clever social media management tools before, but you can go one step further and get some clever extensions for your browser to help even further.... read the rest »
How to make your first eCommerce sale

How to make your first eCommerce sale

Your first sale as a business is exciting and what you dreamed of when you started the long journey to launch. But it’s definitely not easy, that first sale can seem like a pretty long way off when you’re tied down in business paperwork, business plans, website building, bank account sorting... read the rest »
Why upselling and cross-selling is important

Why upselling and cross-selling is important

As a company you’re probably (hopefully) selling a product or service in order to make money to cover your costs and potentially make a profit. So how do you increase the amount that each customer spends to increase the revenue per sale? Amazon reported that cross-selling is responsible for more than 1/3 of its sales... read the rest »
Top 4 tips to grow your social media followers organically

Top 4 tips to grow your social media followers organically

So you’ve set up social media accounts, you’ve set your profile picture and you’ve created a clever content plan. But who’s going to see any of it? There’s no point having great content if no-one’s going to see it, you need followers (fans, connections etc.) to make social media a useful marketing tool for your business... read the rest »
Do you get confused over bootstrap sizes?

Do you get confused over bootstrap sizes?

After many hours of developing within bootstrap it is very easy to forget what media size you are using especially when working with many different sizes and columns, we have developed a simple bit of code to help with this.. ... read the rest »
Introducing ‘WP Easy Post Mailer’ Plugin for WordPress

Introducing ‘WP Easy Post Mailer’ Plugin for WordPress

We're happy to announce the release of our second WordPress plugin, "WP Easy Post Mailer". We've worked tirelessly over the last few weeks tweaking away to ensure everything worked as it should, and we couldn't be more thrilled to finally be able to release it into the wild! You can download WP Easy Post Mailer from the main WordPress.org website at https://wordpress.org/plugins/wp-mailer/... read the rest »