The Webforward Blog

Where we write about life at Webforward, what we're up to,
new work and some geeky stuff.

Social media sin bin

Social media sin bin

We’ve spent plenty of time advocating the benefits of social media, but there are ways that you might be able to negatively impact your business through your social media as well. Make sure you read our posts about how to maximise social media benefits, but make sure you avoid these social media sin bin traits.... read the rest »
Social media: Instagram, Pinterest and Snapchat

Social media: Instagram, Pinterest and Snapchat

We recently wrote about the power of videos and photos in social media. There are a number of social media sites that are specifically designed for the promotion of visual media, and the ones we’re going to cover in this post are Instagram, Pinterest and Snapchat... read the rest »
Social media: hashtagging away

Social media: hashtagging away

#Hashtags #are #everywhere! #But #why? #Is #there #any #point? Well yes, whilst hashtags may appear frustrating, annoying and irrelevant, you can use these previously innocent symbols to maximise your business’s presence through social media marketing. Apparently, tweets with hashtags receive twice as much engagement as those without.... read the rest »
Social media: the power of images and videos

Social media: the power of images and videos

Images and visual content has been used in traditional marketing for years in the form of posters, billboard, TV ads etc. This hasn’t changed, we’re just working in a digital world now and there are places for you to share your images.... read the rest »
Customer reviews: how to make them work for your business

Customer reviews: how to make them work for your business

You can’t avoid it, everyone and everything is online. And that means that your customers aren’t writing you letters or sending you faxes (although they might be, I know I’ve had some), they’re contacting you online where the whole world can easily see what they have to say about you... read the rest »
Top 10 SEO tips for social media

Top 10 SEO tips for social media

Search engine optimisation (SEO) is at the tip of every business owner’s tongue. With 94% of rankings as a result of organic, natural SEO and only 6% as a result of paid-for methods, getting your SEO in line is key to your business doing well online... read the rest »
8 top tips to build customer trust in your business

8 top tips to build customer trust in your business

When customers – or potential customers – trust your business they are more likely to buy a product or service from you instead of your competitors, and then continue that relationship. Consumer Reports in America have shown that nearly 91% of customers will not do repeat business with companies who gave them a bad first encounter... read the rest »
Social Media: Buffer vs Hootsuite

Social Media: Buffer vs Hootsuite

A little while ago we wrote about some great tools for social media management. And as we said, the tools that you go for depend on what your strategy is, and what you how you want to monitor your success.... read the rest »
Get your website squeaky clean with our spring clean checklist

Get your website squeaky clean with our spring clean checklist

The sun has got his hat on, the days are getting longer and British Summer time is well underway! During this time of year you might be in the midst of an April spring clean, getting rid of the clothes you don’t wear any more, doing some DIY or getting the garden ready for some BBQ action. Have you thought about doing the same for your website?... read the rest »
Planning content for your social media channels

Planning content for your social media channels

When creating your marketing plan, social media should play an important role as it gives you a direct way to talk to your consumers and target your key audience. Whilst social media should be spontaneous and reactive to what’s happening at that moment, it’s really useful to have a content plan so that you have regular and consistent content and messages... read the rest »
Domain name dilemma: find the right name for your business

Domain name dilemma: find the right name for your business

Choosing a business name can be a really difficult decision, it could be with you for years, and it could impact the way that people perceive your business. With an almost certain need for an online presence in todays internet driven world, you will need to factor in how your business name translates into your domain name as well.... read the rest »
Boost your websites success with our easy steps

Boost your websites success with our easy steps

Keeping your website fresh is a key factor in attracting new customers and encouraging your existing ones to keep returning. We’ve turned some of our most frequently asked questions into a handy guide to help you boost your websites success. 1... read the rest »
Power of the blog

Power of the blog

Blogging is actually the cheapest form on inbound marketing. With the way that Google favours unique content, blogs are the ideal format to keep your content fresh and original on a regular basis... read the rest »
Social Media Management – top tools

Social Media Management – top tools

Social media has become a big part of online marketing, brand awareness and customer relations, particularly since the launch of Facebook and Twitter. But if you’re not careful, it can take up a lot of your time, particularly now that there are some many channels available; Twitter, Facebook, Instagram, Google+, LinkedIn, Pinterest, YouTube etc... read the rest »
New high-spec IBM servers for testing

New high-spec IBM servers for testing

For a while now we have been running the majority of our data center on enterprise HP hardware which mainly consists of DL360 and DL380 G7's. Today we have received 3x brand new IBM servers for further development of our high availability cloud and we can't wait to put them to the test... read the rest »
The correct way to handle file downloads in PHP

The correct way to handle file downloads in PHP

I’ve seen many download scripts written in PHP, from simple one-liners to dedicated classes. At least half of them share common issues; in many cases programmers simply copy the code from something that works, without even attempting to understand what it really does... read the rest »
Webforward renew Google Partner Status

Webforward renew Google Partner Status

Webforward has become a Google Partners certified agency for the third year running, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends Webforward to manage Adwords campaigns for search advertising... read the rest »
Will your website be mobile friendly before 21st April?

Will your website be mobile friendly before 21st April?

Every year Google makes hundreds of changes to it’s search algorithm. While most of these changes are minor things that don’t really trouble most websites, Google have rolled out a big update that’s scheduled for 21st April and it will affect search results in a very significant way... read the rest »
How to smooth website fonts using CSS3

How to smooth website fonts using CSS3

I came across a pretty cool technique which instantly makes your website that little bit smarter, at the same time I also came across people wondering how some websites have such crisp and clear fonts. There are two ways websites are achieving this: They are most likely using the -webkit-font-smoothing hack... read the rest »
Create a Pure CSS3 Flipping Animation

Create a Pure CSS3 Flipping Animation

The Demo With CSS3 you can create anything from an elegant fade in to an amazing special effect. One CSS3 effect somewhere in between is the CSS flip effect, whereby there’s content on both the front and back of a given container... read the rest »
Mail Subscribe List Plugin for WordPress

Mail Subscribe List Plugin for WordPress

This is a simple plugin that allows visitors to enter their name and email address on your website. The visitors details are then added to the subscribers list, which is available to view and modify in the WordPress admin area... read the rest »