Search Engine Optimisation (SEO) determines how much your website gets favoured by the big guy in the website world, Google. But how exactly do your website and SEO work together, do they both affect each other?
The algorithm that Google works with at the moment favours rich, unique content. And that generally means text. But in general, good, modern web design favours less text and more images. So how can you get the two to work together to keep both your SEO and your website at a high standard?
- Clever SEO tricks
There are some ways you can cleverly build your SEO without adding a large amount of fresh text to your website – make sure your images are named something relevant before you upload them and add alt text to images. The name of your files can be seen by Google, and the alt text adds more text for Google to trawl.
- Use social media
Make Google+ your friend (it is connected to Google after all), ensure you have easy sharing methods for your content to spread it far and wide, add your business address for help with local traffic and grow your social media followers as this gives you more credibility.
- Start a blog
Blogging is a great way to add more content to your website without adding text to your information pages. It usually sits as a microsite within your site and gives more content for you to share and more reasons for people to visit your site.
- Responsive web design
Yep, we’re ‘banging on’ about that again! Did you miss it the first time we talked about it, or maybe the second time? You can’t ignore this one, Google will downgrade your site in mobile searches if it’s not responsive, and we know that the majority of internet use is now on a mobile device.
These are some ways you can improve your SEO without adding cluttering text to your website. If you’re struggling to get the balance right, we specialise in both SEO and website design, so make sure you get in touch: firstname.lastname@example.org