digital marketing

1st December 2015
A quick quide to online marketing terminology

A quick quide to online marketing terminology

No industry is complete with some casually thrown around buzz words or three and four letter acronyms. So if you’re in the online/digital marketing world then here are some of the key words, phrases and acronyms that you should be aware of... read the rest »
17th November 2015
Facebook Psychology

Facebook Psychology

Yes, that’s genuinely a thing, and you need to know about it to use it to your advantage. To be honest, anything that involves human interaction will have a psychology to the way it works... read the rest »
3rd November 2015
Social media: paid-for Twitter

Social media: paid-for Twitter

If you’ve been following the blog then you’ll know that we’ve talked about the difficulty of reaching your audience on social media for free. More and more businesses are using paid-for advertising on social media platforms to reach current fans, engage new fans and encourage call-to-actions... read the rest »
13th October 2015
Freshen up your blog

Freshen up your blog

It’s just over 6 months since the start of the Webfwd blog, so about time for taking stock and looking at what the blog does. As with any form of marketing, you should be tracking what works and what doesn’t, and whether it meets your original aims... read the rest »
6th October 2015
Social media: paid-for Pinterest

Social media: paid-for Pinterest

Whilst social media platforms are technically a free platform, they are getting more and more savvy to the need to make money, and this is where businesses have come in with paid-for advertising. Businesses can pay to get their information to targeted audiences on the channel, or in Facebook’s case where they are showing less and less information to people, to get to the fans in general... read the rest »
18th August 2015
Website necessities for freelancers

Website necessities for freelancers

As a freelancer, one of the biggest difficulties with maintaining a steady workflow (and bank balance!) is that you really need to be marketing yourself and touting for work whilst you’re working on a project, so that one is ready to start as another finished. But while your head is fully immersed in a big project, how can you find the time and head-space to write proposals and network? Well, a website could be one of your most important tools, so you need to make sure it’s doing its job... read the rest »
2nd July 2015
10 Google Chrome extensions for social media marketers

10 Google Chrome extensions for social media marketers

If you’re using social media as a marketing tool (and you should be) then you’ve probably realised that it could turn into a really labour-intensive and time-consuming task. We’ve spoken about clever social media management tools before, but you can go one step further and get some clever extensions for your browser to help even further... read the rest »