ecommerce

Find your eCommerce niche

Find your eCommerce niche

A niche is the provision of goods and/or services that fit a specific part of the market that may not be covered by ‘mainstream’ providers. If you’ve found a niche then you can target all parts of your communication, marketing and product development to fit this... read the rest »
How email marketing can help your business

How email marketing can help your business

There are lots of numbers thrown around about how effective email marketing is in terms of ROI and sales, but it’s pretty fair to say that it’s a productive and effective form of marketing. Email marketing can come in a number of forms, most people are aware of the e-newsletter, but there are other ways you can use email marketing to boost your business... read the rest »
How to turn seasonal shoppers into loyal customers

How to turn seasonal shoppers into loyal customers

With the American traditions of Black Friday and Cyber Monday’s popularity spreading through the UK, as well as Christmas countdown promotions, Boxing Day sales and January sales, this time of year is full of promotions and special offers. So how do you turn a purely seasonal (opportunistic) shopper into a loyal customer?... read the rest »
Use gift guides to boost sales this Christmas

Use gift guides to boost sales this Christmas

With Christmas fast approaching, and the American import of Black Friday, you might have noticed Gift Guides popping up in marketing material – online, in newsletters, in magazines and newspapers. They’re usually a collation of gift ideas for people with specific hobbies, gender, age etc... read the rest »
Top 7 online payment systems

Top 7 online payment systems

If you’re running any form of ecommerce platform, there’s a high chance that you want to take payments online. There are so many payment systems available, where do you start? Read on as we run through our top 7 (in no order of preference)... read the rest »
Social media: “buy it” buttons

Social media: “buy it” buttons

Social media can be a great and cheap (or free-ish) tool to market your business, but converting your followers to customers can be trickier. Now two of the image-based platforms have introduced much clearer call-to-actions to help you convert your social media followers to customers much easier... read the rest »
Off-The-Shelf vs. Bespoke Solutions

Off-The-Shelf vs. Bespoke Solutions

Is there a specific system that would help you to manage your business better, or solution to your lengthy eCommerce fulfilment? Or anything else you think needs help automating to make your business more efficient? There’s always something that we could be improving on, but would you choose an off-the-shelf system or have something bespoke designed to exactly suit your requirements? Read on to work through the decision-making process. ... read the rest »
How to make your first eCommerce sale

How to make your first eCommerce sale

Your first sale as a business is exciting and what you dreamed of when you started the long journey to launch. But it’s definitely not easy, that first sale can seem like a pretty long way off when you’re tied down in business paperwork, business plans, website building, bank account sorting... read the rest »
Why upselling and cross-selling is important

Why upselling and cross-selling is important

As a company you’re probably (hopefully) selling a product or service in order to make money to cover your costs and potentially make a profit. So how do you increase the amount that each customer spends to increase the revenue per sale? Amazon reported that cross-selling is responsible for more than 1/3 of its sales... read the rest »