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23rd July 2015
Social media: “buy it” buttons

Social media: “buy it” buttons

Social media can be a great and cheap (or free-ish) tool to market your business, but converting your followers to customers can be trickier. Now two of the image-based platforms have introduced much clearer call-to-actions to help you convert your social media followers to customers much easier... read the rest »
2nd July 2015
10 Google Chrome extensions for social media marketers

10 Google Chrome extensions for social media marketers

If you’re using social media as a marketing tool (and you should be) then you’ve probably realised that it could turn into a really labour-intensive and time-consuming task. We’ve spoken about clever social media management tools before, but you can go one step further and get some clever extensions for your browser to help even further... read the rest »
21st May 2015
Social media: Instagram, Pinterest and Snapchat

Social media: Instagram, Pinterest and Snapchat

We recently wrote about the power of videos and photos in social media. There are a number of social media sites that are specifically designed for the promotion of visual media, and the ones we’re going to cover in this post are Instagram, Pinterest and Snapchat... read the rest »
14th May 2015
Social media: hashtagging away

Social media: hashtagging away

#Hashtags #are #everywhere! #But #why? #Is #there #any #point? Well yes, whilst hashtags may appear frustrating, annoying and irrelevant, you can use these previously innocent symbols to maximise your business’s presence through social media marketing. Apparently, tweets with hashtags receive twice as much engagement as those without... read the rest »
7th May 2015
Social media: the power of images and videos

Social media: the power of images and videos

Images and visual content has been used in traditional marketing for years in the form of posters, billboard, TV ads etc. This hasn’t changed, we’re just working in a digital world now and there are places for you to share your images... read the rest »
16th April 2015
Planning content for your social media channels

Planning content for your social media channels

When creating your marketing plan, social media should play an important role as it gives you a direct way to talk to your consumers and target your key audience. Whilst social media should be spontaneous and reactive to what’s happening at that moment, it’s really useful to have a content plan so that you have regular and consistent content and messages... read the rest »