online marketing

19th January 2016
What makes an effective landing page?

What makes an effective landing page?

When running an online campaign, something like PPC, social media advertising or other marketing campaign, it should send the customer to a landing page. This is a page specifically designed to capture the interest of the people who have engaged with your marketing, as they shouldn’t just link to your homepage... read the rest »
1st December 2015
A quick quide to online marketing terminology

A quick quide to online marketing terminology

No industry is complete with some casually thrown around buzz words or three and four letter acronyms. So if you’re in the online/digital marketing world then here are some of the key words, phrases and acronyms that you should be aware of... read the rest »