online reviews

23rd September 2016
Can online reviews be better for business than word-of-mouth?

Can online reviews be better for business than word-of-mouth?

79% of consumers trust online reviews as much as personal recommendations, 70% of consumers consult online reviews before they make a purchase, and 71% of consumers say that online reviews make them feel more comfortable that they are buying the right product for them. So why is it that online reviews now have so much selling power?... read the rest »
5th May 2015
Customer reviews: how to make them work for your business

Customer reviews: how to make them work for your business

You can’t avoid it, everyone and everything is online. And that means that your customers aren’t writing you letters or sending you faxes (although they might be, I know I’ve had some), they’re contacting you online where the whole world can easily see what they have to say about you... read the rest »