small business

How to get more referrals for your small business

How to get more referrals for your small business

There are some statistics that you really cannot afford to ignore if you’re trying to run a successful business; 84% of people trust recommendations from friends and family more than all other forms of marketing, 77% of customers are more likely to buy a new product after a recommendation from friends and family, and 80% of businesses say that their customers find out about them through word of mouth marketing. Word of mouth marketing is powerful, and that is the word.... read the rest »
Customer reviews: how to make them work for your business

Customer reviews: how to make them work for your business

You can’t avoid it, everyone and everything is online. And that means that your customers aren’t writing you letters or sending you faxes (although they might be, I know I’ve had some), they’re contacting you online where the whole world can easily see what they have to say about you... read the rest »
Top 10 SEO tips for social media

Top 10 SEO tips for social media

Search engine optimisation (SEO) is at the tip of every business owner’s tongue. With 94% of rankings as a result of organic, natural SEO and only 6% as a result of paid-for methods, getting your SEO in line is key to your business doing well online... read the rest »
8 top tips to build customer trust in your business

8 top tips to build customer trust in your business

When customers – or potential customers – trust your business they are more likely to buy a product or service from you instead of your competitors, and then continue that relationship. Consumer Reports in America have shown that nearly 91% of customers will not do repeat business with companies who gave them a bad first encounter... read the rest »