social media marketing

19th July 2016
How to get more ‘likes’ on your Facebook page

How to get more ‘likes’ on your Facebook page

There are more than 1 billion active Facebook users, that’s a huge audience for your business’ messages! And whilst not all of them are going to be customers, they’re all technically potential customers, so you want to be as engaging as possible to reach them with all the noise from other businesses and interesting things.... read the rest »
19th January 2016
What makes an effective landing page?

What makes an effective landing page?

When running an online campaign, something like PPC, social media advertising or other marketing campaign, it should send the customer to a landing page. This is a page specifically designed to capture the interest of the people who have engaged with your marketing, as they shouldn’t just link to your homepage... read the rest »
8th September 2015
Social media: optimal posting times

Social media: optimal posting times

We know that a lot of social media sites are veering towards paid-for advertising and are mostly making it harder to use them for free effectively. However, you can help maximise your exposure, share-ability and engagement on these sites by posting at more effective times, basically when your fans are likely to be online and will see your content... read the rest »
23rd July 2015
Social media: “buy it” buttons

Social media: “buy it” buttons

Social media can be a great and cheap (or free-ish) tool to market your business, but converting your followers to customers can be trickier. Now two of the image-based platforms have introduced much clearer call-to-actions to help you convert your social media followers to customers much easier... read the rest »
9th July 2015
6 tips to increase your Pinterest followers

6 tips to increase your Pinterest followers

Yes, she keeps banging on about how powerful a tool Pinterest can be for website traffic. But it is the second largest driver of website traffic (after Facebook) from social media channels, so it really can work for your business... read the rest »