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3rd November 2015
Social media: paid-for Twitter

Social media: paid-for Twitter

If you’ve been following the blog then you’ll know that we’ve talked about the difficulty of reaching your audience on social media for free. More and more businesses are using paid-for advertising on social media platforms to reach current fans, engage new fans and encourage call-to-actions... read the rest »
2nd July 2015
10 Google Chrome extensions for social media marketers

10 Google Chrome extensions for social media marketers

If you’re using social media as a marketing tool (and you should be) then you’ve probably realised that it could turn into a really labour-intensive and time-consuming task. We’ve spoken about clever social media management tools before, but you can go one step further and get some clever extensions for your browser to help even further... read the rest »
14th May 2015
Social media: hashtagging away

Social media: hashtagging away

#Hashtags #are #everywhere! #But #why? #Is #there #any #point? Well yes, whilst hashtags may appear frustrating, annoying and irrelevant, you can use these previously innocent symbols to maximise your business’s presence through social media marketing. Apparently, tweets with hashtags receive twice as much engagement as those without... read the rest »
16th April 2015
Planning content for your social media channels

Planning content for your social media channels

When creating your marketing plan, social media should play an important role as it gives you a direct way to talk to your consumers and target your key audience. Whilst social media should be spontaneous and reactive to what’s happening at that moment, it’s really useful to have a content plan so that you have regular and consistent content and messages... read the rest »