word of mouth

23rd September 2016
Can online reviews be better for business than word-of-mouth?

Can online reviews be better for business than word-of-mouth?

79% of consumers trust online reviews as much as personal recommendations, 70% of consumers consult online reviews before they make a purchase, and 71% of consumers say that online reviews make them feel more comfortable that they are buying the right product for them. So why is it that online reviews now have so much selling power?... read the rest »
23rd February 2016
How to get more referrals for your small business

How to get more referrals for your small business

There are some statistics that you really cannot afford to ignore if you’re trying to run a successful business; 84% of people trust recommendations from friends and family more than all other forms of marketing, 77% of customers are more likely to buy a new product after a recommendation from friends and family, and 80% of businesses say that their customers find out about them through word of mouth marketing. Word of mouth marketing is powerful, and that is the word... read the rest »