Worldwide there are over 1.65 billion monthly active Facebook users. That’s a customer database that’s worth investing in! Facebook can be a powerful marketing tool and can complement your website (and in turn your website can complement your Facebook content). So how can you use Facebook to drive traffic to your website? Read on to find out our top 4 tips:
- Create shareable content on your website
Why are people going to want to visit your website? They need a hook, a reason that goes beyond them being interested in your business. The more time someone spends on your website, the more opportunity you’ll have to convert them into a customer, so your website needs to have something a bit more. Have you thought about a business blog? This way there is plenty of content to share on Facebook, and hooks to drive people back to your website. Win, win.
- Build your email list
This is a slightly indirect way to use Facebook to drive traffic to your website, but also highly effective. Facebook is a really great way to build your email database. Running simple competitions or using Facebook advertising to drive traffic to a sign-up page can build your email contacts. Then using email marketing, you can drive more traffic back to your website.
- Facebook Advertising
Some people are anti-paid advertising on Facebook, but with changes to Facebook algorithms and its income generation drive since floating on the stock market, paid for advertising is almost inevitable if you want your Facebook campaigns to be successful. It’s often a very cheap marketing tool, sometimes only needing a few pounds to generate some real reach. You can pay per click, per like, per view, for general reach etc. And you can use the Facebook ads tools to be very clever about your targeting and the demographic you want to reach. Design a good advert (that links back to your website), target effectively and pay for the results you want and you’re on your way.
- Targeted remarketing
This is a super-clever way to use Facebook advertising. You can add a Facebook marketing pixel to your website and link it to an ad on Facebook. This way, people who visit your website but don’t complete your desired call-to-action can be targeted with specific messaging on Facebook (ie/ “you didn’t complete your registration, here’s the link…”). This way, not only are you driving people back to your website, but you’re pushing for greater conversion of potential customers.
If you’re looking for ways to use Facebook more effectively, in particular to drive traffic to your website, get in touch to find out what we can do to help: firstname.lastname@example.org