“A picture speaks a thousand words” is a phrase you’ve probably heard a thousand times before. But it couldn’t be more true; between 65% and 85% of people class themselves as visual learners, and on social media, updates with images get 150% more engagement than those without.
Don’t use irrelevant images. Yes, images are powerful and attract the eye, but if the images you’re using have no relevance to your business, your product or service or what you’re talking about, then there’s no point in them. They’ll confuse the customer and won’t add any value to your content.
People are more likely to trust you if you appear professional as a business. So you need to make sure that the images you use on your website represent this professionalism. Make sure they’re high quality in the fact that they’re in focus (not blurry), not pixelated, clear in a range of sizes (for responsive design) and generally a good photograph. So it’s important that not only do you have images and visual stimuli, but that they’re of high quality too.
To use stock photography or not to use stock photography? Some people make a rule of ‘no stock photography’. However, it can be a cheap (or free) and easy way to access images for your website, as long as they meet the requirements above. But always make sure you understand what the rules are for the use of the image or you could land yourself into a whole heap of hot water over copyrights.
Hire a professional. If you want to make sure the images are right, of high quality and represent your business and brand then hire a professional. There are so many types of specialist photographers out there for portraiture, food photography, product photography, sport photography, the list goes on, so you should be able to find someone that can showcase your business in the right way. And if you’re strapped for cash then perhaps look to a college or University nearby that runs photography courses, the students may be able to work with you on a project.
So what’s stopping you, get snapping!?