Keeping your website fresh is a key factor in attracting new customers and encouraging your existing ones to keep returning. We’ve turned some of our most frequently asked questions into a handy guide to help you boost your websites success.
1. Keep your website regularly updated
Search engines love websites that are updated constantly and are beginning to reward those who keep their websites up to date by moving them higher up the rankings. This doesn’t mean you have to keep re-writing your websites content constantly, there are lots of handy ways to increase your “freshness” by adding a blog, news section or social media feeds into your website.
A blog is a great way to add new content on a regular basis, even if it’s just once a week. You might not think your company has much news to share but there is always plenty going on in your business that your customers may find interesting. You can write about things that are happening in your industry, attending events, charity fundraisers or even new members of staff that may have recently joined your team. Any of these topics can form a blog post which will keep your website content fresh and spark your customers interest.
Keeping a regular posting schedule shows your visitors and customers that your business is active and growing. If your latest blog post was from a long time ago, your customers may think that your business is going stale or even stopped trading all together – which can have a devastating effect on possible leads that your website may be generating!
2. Use Social Media to encourage customers to come to your website
Having a great website is just the start of engaging with your customers, unfortunately having a website is not a “build it and they will come” scenario. You have to be proactive and tempt customers into visiting you.
One of the best ways to increase your websites traffic is to use social media channels to promote your website. Twitter is great for keeping things short and interesting, whereas Facebook is better for getting your customers to share your posts within their social circles.
There’s a whole host of social media channels out on the web with new ones popping up every week. It is always worth evaluating which social media channels will work for you as you don’t have to be active on them all. If your business is e-commerce based, image heavy sites Pinterest and Instagram will work best for promoting your products. If you are B2B, channels like LinkedIn and Google+ will work better for your business as they are more geared towards business owners and their colleagues.
Last week we shared some great tools for helping you stay on top of your social media campaigns which you can find here.
3. Increase visibility on search engines
Web Marketing is a process of using different methods to improve the natural position of your website within search engines such as Google and Bing. Sites that appear higher up the search are more likely to get traffic and generate more business. By keeping your website updated using the tips we mentioned above, you can help your website climb the rankings naturally or you can engage in Pay-Per-Click Campaigns which will have a more rapid impact on your websites visitor levels. Each method has it’s own pros and cons for different types of websites, so it is best to write down your goals to help you find the right path to take – do you want more traffic, or are you looking to increase your conversions?
If you have any questions about Web Marketing and how it could work for you, you can contact Mark on 01827 781311 who will be more then happy to discuss the best route for your business.