eCommerce

23rd September 2016
Can online reviews be better for business than word-of-mouth?

Can online reviews be better for business than word-of-mouth?

79% of consumers trust online reviews as much as personal recommendations, 70% of consumers consult online reviews before they make a purchase, and 71% of consumers say that online reviews make them feel more comfortable that they are buying the right product for them. So why is it that online reviews now have so much selling power?... read the rest »
13th September 2016
Boost sales by avoiding abandoned shopping baskets

Boost sales by avoiding abandoned shopping baskets

For an eCommerce business, the dreaded abandoned shopping basket gives business owners nightmares! Apparently more than 68% of shopping baskets are abandoned before checkout. So how can you reduce shopping cart abandonment and increase your sales?... read the rest »
2nd August 2016
Find your eCommerce niche

Find your eCommerce niche

A niche is the provision of goods and/or services that fit a specific part of the market that may not be covered by ‘mainstream’ providers. If you’ve found a niche then you can target all parts of your communication, marketing and product development to fit this... read the rest »
30th June 2016
Sweet Pea Fashion website goes live!

Sweet Pea Fashion website goes live!

We’re very excited to announce the launch of our latest project: a new website and POS system for Bristol based Sweet Pea Fashion. Sweet Pea Fashion is a lovely boutique store based in Westbury-On-Trym, ran by best friends Gemma and Emma... read the rest »
23rd February 2016
How to get more referrals for your small business

How to get more referrals for your small business

There are some statistics that you really cannot afford to ignore if you’re trying to run a successful business; 84% of people trust recommendations from friends and family more than all other forms of marketing, 77% of customers are more likely to buy a new product after a recommendation from friends and family, and 80% of businesses say that their customers find out about them through word of mouth marketing. Word of mouth marketing is powerful, and that is the word... read the rest »
15th December 2015
Benefits of live chat on your website

Benefits of live chat on your website

And no, that’s not the x-rated Live Chat that might have sprung to the not-so-innocent mind. Live chat systems are instant messaging tools that lets your website browsers ‘chat’ to a customer services advisor whilst browsing your site... read the rest »
8th December 2015
How to turn seasonal shoppers into loyal customers

How to turn seasonal shoppers into loyal customers

With the American traditions of Black Friday and Cyber Monday’s popularity spreading through the UK, as well as Christmas countdown promotions, Boxing Day sales and January sales, this time of year is full of promotions and special offers. So how do you turn a purely seasonal (opportunistic) shopper into a loyal customer?... read the rest »
24th November 2015
Use gift guides to boost sales this Christmas

Use gift guides to boost sales this Christmas

With Christmas fast approaching, and the American import of Black Friday, you might have noticed Gift Guides popping up in marketing material – online, in newsletters, in magazines and newspapers. They’re usually a collation of gift ideas for people with specific hobbies, gender, age etc... read the rest »
27th October 2015
Top 7 online payment systems

Top 7 online payment systems

If you’re running any form of ecommerce platform, there’s a high chance that you want to take payments online. There are so many payment systems available, where do you start? Read on as we run through our top 7 (in no order of preference)... read the rest »
6th August 2015
How to run a successful social media campaign

How to run a successful social media campaign

A campaign is defined by the Oxford dictionary as “an organised course of action to achieve a goal”. Rather than talking about social media as a general marketing tool, we’re now talking about it as a specific channel to use to achieve a defined goal for your business... read the rest »
23rd July 2015
Social media: “buy it” buttons

Social media: “buy it” buttons

Social media can be a great and cheap (or free-ish) tool to market your business, but converting your followers to customers can be trickier. Now two of the image-based platforms have introduced much clearer call-to-actions to help you convert your social media followers to customers much easier... read the rest »
7th July 2015
Off-The-Shelf vs. Bespoke Solutions

Off-The-Shelf vs. Bespoke Solutions

Is there a specific system that would help you to manage your business better, or solution to your lengthy eCommerce fulfilment? Or anything else you think needs help automating to make your business more efficient? There’s always something that we could be improving on, but would you choose an off-the-shelf system or have something bespoke designed to exactly suit your requirements? Read on to work through the decision-making process. ... read the rest »
30th June 2015
How to make your first eCommerce sale

How to make your first eCommerce sale

Your first sale as a business is exciting and what you dreamed of when you started the long journey to launch. But it’s definitely not easy, that first sale can seem like a pretty long way off when you’re tied down in business paperwork, business plans, website building, bank account sorting... read the rest »
23rd June 2015
Why upselling and cross-selling is important

Why upselling and cross-selling is important

As a company you’re probably (hopefully) selling a product or service in order to make money to cover your costs and potentially make a profit. So how do you increase the amount that each customer spends to increase the revenue per sale? Amazon reported that cross-selling is responsible for more than 1/3 of its sales... read the rest »
5th May 2015
Customer reviews: how to make them work for your business

Customer reviews: how to make them work for your business

You can’t avoid it, everyone and everything is online. And that means that your customers aren’t writing you letters or sending you faxes (although they might be, I know I’ve had some), they’re contacting you online where the whole world can easily see what they have to say about you... read the rest »