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Power of the blog

Businesses are designed to charge for a product or a service, or at least that’s a very basic understanding of what a business should do. With the rise of online marketing and the social media and blogging phenomenon, it can sometimes be difficult to justify the time spent blogging and these activities, particularly because it’s difficult to make a traditional ROI calculation. However, blogging can be a vital part (directly or indirectly) to a business’ success.

Blogging is actually the cheapest form on inbound marketing. With the way that Google favours unique content, blogs are the ideal format to keep your content fresh and original on a regular basis. This helps boost your page rank and increase your website’s visibility in organic search traffic. And as a business, by linking the content in your blog to the services or products that your business offers, you can create strong call-to-actions to generate leads.

Companies that blog are shown to have 55% more visitors to their site and generate up to 67% more leads than those that don’t. In fact, 70% of website traffic driven by blogs is from previous months’ content, so blog content has a long term effect on your website traffic. HubSpot's Marketing Benchmarks from 7,000+ Businesses Report shows that businesses blogging 15 times of more each month generate 5 times higher traffic than businesses without a blog. Their survey in 2012 showed that 57% of companies got at least one new customer due to their blog. So maybe if you’re not blogging, this has persuaded you to at least think about the opportunities that it can bring.

Essentially, it costs a company money to research, write, edit and proofread, design, promote and manage a blog (or pay someone to do that), because that takes time and time=money. However, it’s a vital part of building a brand in the modern age, of gaining customer faith and keeping your name in their mind when they’re thinking about the sorts of things you’re blogging about. 77% of internet users read blogs, but only 1 in 8 businesses have them, are you missing out? People read blogs because they’re interested in the material, if they’re interested enough then they might have a need for further expertise behind that material. Voila, a sale.

So if you’re convinced by the power of blogging, let us know if you want to add a blog to your website and we can help you out. Drop us an email at hello@webfwd.co.uk

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