Social media: paid-for Twitter
If you’ve been following the blog then you’ll know that we’ve talked about the difficulty of reaching your audience on social media for free. More and more businesses are using paid-for advertising on social media platforms to reach current fans, engage new fans and encourage call-to-actions. Here we show you how you can use paid-for advertising on Twitter.
The https://business.twitter.com/?lang=en&location=emea on Twitter is the best place to start, and then you’ll be encouraged to head over to the Ads area. To create your advert click on “Campaigns” and then the blue “Create you campaign” button. This will give you a drop-d
own menu of the types of adverts you can create on Twitter, including a ‘Custom’ one so you can be more flexible than their standard campaign types. This means that you need to work out the aim of your campaign in the first place, your Twitter campaign needs to be as well thought out as any other marketing campaign you plan. My favourite tool within Twitter Ads is the “Help me choose” button which guides you through the decision-making process for your campaign aims – use this if you’re unsure.
Once you’ve chosen the aim of your campaign, Twitter easily guides you through the process of setting up your advert with image selection, audience targeting, payment options (bidding, conversion rates, click rate etc.), keyword targeting and then useful analytics once your campaign is up and running. Twitter have a really useful information section on advertising so start there if you’re unsure and you can find out about everything in much more detail.
As well as analytics for your campaigns, the Ads area in Twitter also holds valuable analytics for your Twitter page as a whole – top engagement, top tagged posts, most influential followers etc. Remember that it’s important to keep track of the effectiveness of any marketing channel, whether it’s paid for or not.