The Google/Twitter rivalry is over, tweets coming to Google search.
Google and Twitter announced earlier this year that they would be teaming up to allow Tweets to show directly in search results. After month's of hard work it seems the roll out has begun across both the Google iOS/Android apps and mobile browsers, with both companies making announcements on Tuesday. Google says it will be "rolling out gradually." across desktops and in other countries and languages will be launching also, but there's no specifics in place yet.
Google have been showing links to tweets in its search results for a while now, but this new partnership allows them to display cards with time stamps and any media contained inside the tweet itself instead of the usual direct link to a twitter feed. Bloggers all over America have been testing the search using NASA and Taylor Swift as examples without any hashtags and showing results, whereas hit TV Shows Mad Men and iZombie have only been found with the hashtags, so some results may only be found if you remember "@" or "#" before you hit search.
"We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results." blogged Jana Messerschmidt , Twitter’s vice president of global business development & platform this week. "By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google."
Twitter's deal with Google isn't the first, they already have a deal in place with Bing and Yahoo to share user data between them. Searching Bing with a hashtag will allow users to look up specific Twitter handles or search for tweets related to celebrities. In some cases, Bing will even recommend search terms as you type.
Google and Twitter have worked together in the past, so this partnership isn't a great surprise, what is surprising however is that they have chosen to kiss and make up. Their relationship is rumoured to have soured a few years ago when Twitter felt Google was getting a little big for it's boots when it asked them to pay for access to their firehose back in 2011. Twitter is far from the powerhouse that it was back then with their growth slowing, so any boost at the moment could be big business for them, no matter how weighty Google's fee.
As social media interlinks even deeper into search engines, it may make trigger happy tweeters think twice before they post as 51% of employers now look at candidates online before they hire. The benefits for small businesses however could be significant, marketers could soon find their tweets reaching potential customers who are searching for their brands on Google, creating a more unified image. For the moment it's best to hang tight to see the real results once Google rolls out the changes internationally.