Rebuilding from the ground up
Our relationship with Avern began way back in 2013 when they contacted us to help them start some online marketing activity. Avern is a familiar face across Worcester, working with many local schools, shopping centres and pubs. With the launch of the new internet side of their business, they asked us to create new Pay Per Click and Search Engine Optimisation campaigns to help them promote their products and their new Website.
In the years that followed, we helped Avern Cleaning Supplies branch out of Worcester, and they now supply many businesses up and down the UK. Thanks to our SEO work, the Website became a solid performer, but the design started to look a little tired after seven years. The other issue Avern faced was mobile phone performance. Opencart 1.5 was initially released back in 2011, right around the Responsive Website revolution. Back then, only 8% of people used their mobile phones to browse the web, compared to 55% in 2020. With their competitors using more modern platforms like WooCommerce and Magento, Avern's mobile presence fell behind.
Avern were very happy with Opencart as a whole, so it didn't make sense for them to move to a new platform. We set them up with a new version of Opencart 3, which made migrating their thousands of products, customers, orders and reviews a breeze! When moving to a new platform, it's not always possible to preserve customer information which can make offering Customer Service a bit of a nightmare, so Avern was pleased that we could do this for them!